Have you ever dreamed about featuring in an Apple ad? After airing a colorful AirPods ad featuring Harry Styles earlier this month, Apple has released a new “effect” on TikTok called “AirPods Silhouette” which allows users of the video-sharing platform to create videos featuring the silhouettes shown in the ad.
The new TikTok filter plays to music from Harry Styles’ new album “Harry’s House,” with users able to apply the filter to recreate the ad by putting themself in Harry’s place, with their faces featuring on the ad’s colorful silhouettes, which viewers have been quick to point out is reminiscent of Apple’s iPod ads from the mid-2000s.
The filter applies a pair of AirPods in the user’s ears, with the silhouettes moving to match the official Apple ad released at the beginning of the month, which showed Harry Styles dancing to promote Spatial Audio on AirPods.
How to use the Harry Styles AirPods Silhouette filter on TikTok
- Tap the Post (+) button from the Home page on TikTok
- Press Effects in the bottom right of the screen
- Look out for the Apple logo on the Trending screen, and tap it
- Stand behind a simple background and place your face in the circle shown on the screen
- Hold your finger on the record button to begin creating your TikTok video
“The magical listening experience of AirPods with Spatial Audio meets Harry Styles’ new album Harry’s House,” said Apple in the commercial’s description on YouTube. “With dynamic head tracking, to hear sound all around, you’ll hear Harry Styles like never before.”
@apple Jump into a new dimension of sound with Spatial Audio, just like @Nifè ♬ Music For a Sushi Restaurant – Harry Styles
The new Harry Styles AirPods filter is currently Trending on TikTok. Apple appears to have partnered with a select group of TikTok creators who have used the “AirPods Silhouette” filter to further promote AirPods to their audience on the platform.
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