Technology

Technological Advancement Enabling Upcoming Extended Reality Market Expansion

The XR (Extended Reality) market is expected to see rapid growth in 2022 and the upcoming year. In the first quarter of 2021, shipments reached a record high of 10 million units but slowed down in recent quarters. This year, Meta revealed its new device, the Quest Pro made with an eye and facial tracking system. The company hopes this will help it to expand its commercial product sales into the enterprise sector by consolidating its leadership position among other companies like Microsoft and Leap Motion.

Chart: Counterpointresearch

The future of XR looks bright, with evolution expected from a range of new technologies. But, the competition is anticipated to get more intense with the predicted release of Sony’s PlayStation and Apple’s headsets next year. Focus has been given to the specs that big Manufacturers (OEMs) will provide when they begin to seriously enter the market.

A higher Field of View is important to improve user experience and capability. However, most current devices with FOVs less than 160° have to compromise on resolution. There exist two main reasons for this: screen size and degradation at a high FOV when looking at small objects.

As the level of control of gestures and eye movement technologies increase, the number of devices using these technologies is likely to rise. Combinations of technologies will enable the development of AR gadgets without the need to open the phone’s functionality. In the upsurge, they will save time and allow users to interact with the features through gestures on their own without having to touch a screen.

Like, Multiple 3D sensors can be utilized to find nearby items and gestures using spatial detection for motion sensors. Most 3D sensor modules are expected to utilize flight technology. There are two types of Time of Flight technology: indirect time of flight and direct time of flight. It (iToF) is utilized for facial identification on phones because it provides great privacy and is helpful for quick investigations. Therefore, it is anticipated that both technologies will be used with Extended Reality devices.

Human-computer interaction (HCI), which is the ability to understand the emotions and behaviors of other humans, has been emerging at a rapid pace in recent years. The related demand for artificial intelligence technology has been increasing as well. AI technologies are fundamentals for comprehending the environment and people to provide each user with an enhanced experience. When AI and AR are combined, it becomes possible to receive optimized information for each user. AI technology is continuously being developed to support the exploration of XR as a digital human environment. It will be possible to analyze users’ emotions through facial expressions and body movements and provide a real-time personalized environment even if they do not express their emotions under a given environmental condition, which will further enhance the bond between humans and AI technology.

As the power of mobile computing is gradually taken over by smartphone devices, virtual reality (VR) evolution corresponds to the increase in demand for 3D and AR applications. Meaningful visual interaction for consumers is one of the key drivers of market expansion.

Read next: A New Study Shows That The AR by Snap May Be The Next Important Step In The World Of Marketing

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