These Arizona artists, brands created exclusive NFL merch for 2023 …

The NFL has collaborated with four Arizona-born brands to create a unique Super Bowl 57 merchandise collection that fans can shop online and in person.

Phoenix-based artist Ashley Macias, Crow Nation member and bead artist Elias Jade Not Afraid, lifestyle brand Manor and Diné- and Chicana-owned fashion label OXDX were selected to be part of Origins: An NFL Collection. This is a “grassroots merchandise collaboration program to celebrate the cultural richness of NFL event host cities and the design talent sprouting from those communities,” according to the NFL’s news release.

The exclusive merchandise lines will be revealed during a pop-up launch event with refreshments and live entertainment on Wednesday, Feb. 8, in Tempe. Those who can’t shop in person can purchase select styles from the collection starting Feb. 9 at

RSVP for the event at

The four artists and businesses that the NFL tapped to create Super Bowl merchandise span artistic disciplines. Here’s who they are.

More NFL collabs in Phoenix:This Indigenous and Chicana artist created the Super Bowl 2023 ticket

Phoenix mural artist Ashley Macias

Ashley Macias is a self-taught artist who’s been painting for as long as she can remember, she told The Arizona Republic in 2021. She “creates murals birthing surreal imagery reflective of her human experience, pulling inspiration from people, the cosmic universe, and all living things,” the news release reads.

Ashley Macias with her portion of the Black lives matter mural "Art is Protest" in downtown Phoenix in April 2021.

Jewelry artist Elias Jade Not Afraid

Apsáalooke bead artist Elias Jade Not Afraid is from the Crow Indian Reservation and started his namesake jewelry line in 2016 while living on the Navajo Nation in Whitecone, Arizona.

“I try to blend both traditional and high fashion,” the self-taught artist told Vogue in 2019. “The art of Native-American beadwork is still here, just as we are. … Now watch us evolve into something our ancestors never thought was possible.”

Footwear and lifestyle brand Manor

Manor, a specialty footwear and lifestyle brand in Phoenix — with a second location opening at Gilbert’s Epicenter at Agritopia — was founded by Jeremy Davis in 2016. According to the store’s website, Davis’ “obsession with footwear” made this business a lifelong dream for him.

Clothing brand OXDX

OXDX — an acronym for “overdose” that encourages people to “check your consumption, question your contribution to land and water and to think back on ancestral teachings,” according to its website — “offers unique content and designs to properly represent Native people.” Founder Jared Kee Yazzie, a self-taught graphic designer and printmaker, and partner Allie Stone are the creatives behind the label, which has a workshop and storefront in Tempe.

Origins: An NFL Collection pop-up sale

When: 2-6 p.m. Wednesday, Feb. 8.

Where: The Showcase Room inside The Yard at Farmer Arts District, 149 S. Farmer Ave., Tempe.

Admission: Free with registration.


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